Article delivers beautifully designed modern furniture, with outstanding attention to detail, at fair prices.

The idea behind Article came together on an adventure north of the Arctic Circle. Four software engineers, inspired by the beauty and challenged by the unfamiliarity of the environment resolved to radically change the way that people shop for furniture.

The founders and furniture industry outsiders laid the foundations of a new kind of furniture company - a company founded on a shared appreciation of simplicity and efficiency.

How we do it

No showrooms. No salespeople. No unnecessary layers.

Since 2014, we have worked with some of the world’s best designers and manufacturers to bring a curated selection of beautiful furniture to thousands of happy customers across North America.

We pack your new furniture with care and deliver direct to your door across the contiguous U.S. and Canada for one flat fee of just $49.

Your whole experience is backed by our friendly customer support team and a 30-day, no questions asked guarantee.

What we believe

Article was founded on five core principles:

Be Direct

Peel back unnecessary layers and eliminate inefficiency. We aim to draw the straightest possible line between two points.

Be Better

The way things have always been done isn’t the way things should always be done. Challenge the status quo and strive for constant improvement.

Be Good

The way we do things matters as much as the end result. We aim to do the right thing, treating our customers, suppliers, and each other with care and respect. Optimize for delight, not just profit.

Be Genuine

We value sincerity and authenticity. The people behind Article are real people that want to make the world a more beautiful and comfortable place.

Be Adventurous

We are optimistic about the future, and know that to get there we will need to try things that haven’t been tried before.

The Particles

What do you call a group of people working to bring beautiful articles of modern furniture to your home?

We’ve come to call ourselves The Particles. No, not a 60s rock ‘n’ roll band, but the People of Article. Each with a small - but important - job to do in ensuring that Article delivers on our promise to bring you beautiful, modern furniture at fair prices.

Together, the Particles make up our friendly (and growing!) team, with offices in Vancouver, Canada and warehouses in Seattle, Los Angeles, New Jersey and Jacksonville.

The founders

Aamir Baig has lived around the world in countries as diverse as Pakistan, China, England and Canada. He’s a global wanderer, an adventurer in business and a fully engaged father of two adorably cute children. If Aamir wasn’t working today, he’d be playing cricket. Aamir is the CEO and Managing Director of Article.

Aamir Baig, Fraser Hall, and brothers Sam and Andy Prochazka each share a passion for adventure, a history of entrepreneurship and innovation, and a desire to make the world a better place. Together they regularly embark on adventures and build incredible things, like Article.

The Article founders north of the Arctic Circle, in Tuktoyaktuk in the Inuvik Region of the Northwest Territories, Canada.